Brand Building & Content Creation

de Bijenkorf: AR Filter

Project responsibilities

I successfully managed the AR filter project for de Bijenkorf, where my main responsibilities involved collaborating with the agency (arfected) and work together developing the concept. Our objective was to bring de Bijenkorf’s Christmas campaign to life in an exciting and interactive way using augmented reality.

The AR Gift Finder

The end result was an AR filter that users could access on Instagram, they could either try it alone or with someone. By using the filter, the user would find out at random which gift suited them or were perfect to give to the other. This concept matched with the overall Christmas campaign, creating a consistent look and feel.

This project marked a significant milestone for de Bijenkorf as it was their very first filter on Instagram. With a focus on becoming the go-to gifting destination, launching this filter during Festive season was a perfect fit.